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What is equity crowdfunding?

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What is Equity Crowdfunding?

When and How Equity Crowdfunding is Used?

Equity Crowdfunding Vs Crowdfunding

Who may benefit from Equity Crowdfunding?



For new businesses, finding finance may be a challenge. There is a possibility that banks would refuse to provide financing to you because the business is considered "too hazardous." You may be told by venture capitalists that you're not a good investment. And what about private equity firms? They're not easy to come by.

As per the business crowdfunding portal Fundable, less than 1% of businesses acquire investment from angel investors and less than 0.05% of firms profit from venture capital.

On the bright side, you may be able to use a process called equity crowdfunding to raise money for your firm. Every entrepreneur isn't a good candidate for equity crowdfunding. A debt-free method of financing your business may be ideal for you if you're looking for an alternative.

What is Equity Crowdfunding?

Entrepreneurs and small firms can raise money from the general public through equity crowdfunding, which is also referred to as crowd-investing (i.e., the "crowd"). It's basically a way for people to invest in the company, and in return, you give them a stake in your company. Every investor is authorized to a proportional share in your firm based on the amount of money they put into it.

Until recently, you could only sell the shares of the company to authorised investors—wealthy individuals who satisfied certain net worth and income requirements—in this sort of financing. Non-accredited investors, such as your cousin, your neighbour, or nearly anybody else in the general public, can now acquire shares in your company if you have properly set up your corporation. Notable Equity Crowdfunding platforms are Landex, CrowdedHero and Fintelum

When and How Equity Crowdfunding is Used?

Equity crowdfunding, also known as regulation crowdfunding, is governed by the federal government and is hence referred to as regulation crowdfunding. Even if you don't list your company on some kind of stock exchange, you're still offering investors a stake in your company in return for money. As a result, there are a lot more guidelines to follow than you would in a typical web campaign.

Following the guidelines is crucial if you plan to be using equity crowdfunding to obtain money for your firm. It's possible you'll have to deal with unpleasant repercussions if you don't. If you don't follow the guidelines, you may have to return any investments you've received as a result.

Sign up for an equity crowdfunding platform: In return for actual, legal shares in the firm, post a proposal on a certified equity crowdfunding site.

Decide on a pitch: Your crowdfunding pitch has to be ready after you've been accepted by your site. In order to maintain interest, that's the most time-consuming step in the process and may need many repetitions. In your pitch, you'll also need to include information on the ownership stake and the stock price.

Describe the most important details: The platform will do background checks on you and your firm, and you'll have to offer the necessary information to potential investors. It is necessary to have accurate financial records and projections, as well as a solid company strategy.

There is a release of funds for you: Before the platform releases the cash to your firm, it will undergo a final verification process to ensure that you meet your funding goals.

Your investors will now be able to purchase shares: Investors obtain a stake in your company in exchange for their money. Investors will have a say in the direction of your firm if they purchase these shares.

Pay the platform costs: Because they handle all of the compliance with the law on their behalf, these platforms rely on fees to cover their costs. This might be a portion of the funds raised plus transaction costs, or it could even be stock. Depending on the platform, this might be different.

Investors are steadfast supporters of your company: A major advantage of having multiple investors who have an interest in your company is that they will promote it as if it were their own, which it is.

Legal issues aside, you'll also need a strong marketing strategy in order to get people excited about your company and persuade them to invest in it. A successful equity crowdfunding site should include the following information:

  • Your goal for raising funds

  • What you intend to do with the money

  • It's important to know who you're trying to reach

  • Your margin of profit

  • What distinguishes your company from its rivals?

  • The reasons why investors should support you

Equity Crowdfunding Vs Crowdfunding

You may think of crowdfunding as a method of soliciting money from the general populace using online forums and social media platforms to support a new project or business idea. In exchange, they may receive a prize, such as a copy of the finished product, or even nothing. Ownership of labour and business is retained by project creators on crowdfunding platforms.

Equity crowdfunding allows you to raise money for your business from the general public in exchange for a stake in your company in exchange for small sums of money.

There is a unified process in equity crowdfunding for each partly involved descriped in the graphic.

Who may benefit from Equity Crowdfunding?

To the dismay of those who believe otherwise, equity crowdfunding may be used by any company with a sound business strategy. It's not just for IT businesses, I repeat. As long as you're ready to give up some ownership in your firm, your bakery, the clothing brand, and even the construction company might be eligible to generate money this way. You're halfway there if your product or service has a compelling narrative that customers can relate to, understand, and support.


Equity crowdfunding, by its nature, is open and honest. The general public is privy to all of the details of your enterprise and is free to voice their opinions about it. As a result, you'll need to be able to open up about the inner workings of your business without fear of offending anyone.

The financial and legal aspects of your firm must also be in top form so that you can show to your possible investors that you do have a robust company that acts ethically and also has a clearly defined business plan. There are several more advantages to being established in this way, such as protecting you from potential legal issues and opening up new funding avenues.

As a result, if you seem like you're always running into brick walls in your hunt for company capital, equity crowdfunding may be the answer.